Online Reviews, How Important is It?

Online Reviews, How Important is It?

Online Reviews, How Important is It?

The shift has already begun but over the next 5-10 years, the shift in how people find businesses they consume from will dramatically change. For the last 30 years putting your business out there for people to find was all about being listed in the Yellow Pages and other hard-copy directories. This was how people searched for what they needed. With the introduction of the internet came a new way for people to find businesses and make decisions on who to hire or give their business to.

These days anyone under 30 years old will tell you that any time they have to make a decision on where to spend their money they turn to the internet. This could be for a restaurant to spend $20 for dinner up to thousands of dollars spent on a new roof or a paint job. The under 30 crowd has been raised with a cell phone in hand and with this wealth of information at their fingertips they have learned how to effectively find any information they desire online. So how can your business capitalize on this trend? We believe that there are a few things that every business should be doing to get ahead of the curve.

In the early years of the internet few people understood the power of these search engines but as search engines became all the rage in the 90’s people started to realize how powerful this online presence could be for their business. The first movers in Search Engine Optimization (SEO) reaped huge rewards.

Imagine in the early years of search engines that you were the first business of your kind online and anyone who typed “Painter” in the search engine saw only your name. Can you imagine the value of being the only one? I would argue that this would be invaluable. These days there are literally hundreds of thousands of painters across the country that are all online. Search for painters on Google now without any more specific search terms and you would come up with hundreds or maybe thousands of pages of results.

However, search has evolved greatly over the years and the latest trend is Local Search. Local Search is when someone types in a service and a location together. So searching for Painters near Portland, OR will now narrow down your search to local painters. These results are populated from many smaller review sites such as Yelp, Kudzu, Citysearch, etc.

When you plug in a local search for Google you will notice that nearly 80% of the results are from these local review sites with star listings showing up. In order to take advantage of putting yourself in front of your customer base, you need to be listed on all of these sites. If you are not listed you are giving up free visibility.

Once you are listed across all of these sites you need to make sure that when you do show up in search results that your customers see a positive message. Many people are so focused on showing up first on Google or being on the first page that they fail to realize that if they do show up first and that first listing has a bad review or negative feedback from a customer they are only hurting themselves. SEO can put you at the top of the list but it cannot cover up a bad reputation.

As the younger generations grow up and become the next generation of consumers with disposable incomes the realm of online marketing will only become more important. Kids these days grow up with an iPhone or an iPad in hand before they can even walk. Many children under 5 could more effectively use an Ipad than many 50-year-olds. This trend is not changing. Are you doing what you need to be doing to put yourself in front of your future customers?

Google Places to Google+ Local, and How That Affects Your Business Listing

Google Places to Google+ Local, and How That Affects Your Business Listing

Google Places to Google+ Local, and How That Affects Your Business Listing

Consumers have been experiencing the switch from Google Places to Google+ Local since last May, but local business owners are still dealing with the merging of the two to manage their business profile. Business owners will continue to manage business information from Google Places for business, while customers rate, review and upload photos through the new local search experience in Google+ Local.

Customers will be able to discover these new Google+ Local Pages in several ways: through searches on, Google+, or Google Maps, and also in mobile apps. In essence, Google+ will become a new search function within Google, but offering richer content and social functionality equivalent to Facebook and Twitter. Also, there is an added bonus for customers that they won’t be forced to create Google+ profiles to access the content.

A brief overview of what is changing:

  1. Google+ Local pages to replace Google Places pages
  2. Rollout of new Google for Business Dashboard
  3. Zagat review integration to replace Google star ratings
  4. The integration of Google+ Local pages across Google properties (search, Maps, mobile)
  5. Integration of a circles filter to find reviews/recommendations from friends/family/colleagues

Verified business owner users who obtain a Google+ personal profile will be able to add the additional features of social stream, posting and videos, although unverified users will still be able to interact with the business profile. (Step-by-step verification instructions  from Google)

In the last few days, Google has rolled out a new Google for Business dashboard for users in the United States. The purpose of the rollout, according to Google, is to address usability issues with reduced data integrity issues and improved integration with other Google products. Google is also promising faster updates, stating that “most edits made via the upgraded user interface now appear on Google Maps and our suite of other services within 48 hours.”

There has also been a change made to how users categorize their business. Choosing the right categories is critical to determining your business listing’s relevance in local search. Beforehand, you could create custom categories to define your business, but with the new interface, this option has been eliminated. Instead, users may now choose up to 10 categories (previously 5) from a fixed list of 2295 options, which has been updated with more specialized categories.

From Philip Rozek’s list of 13 Best Practices for Picking Google Places Business Categories, we have extracted some key points with adaptations included for the new interface:

  1. Follow the Google Pages quality guidelines for business listings, particularly regarding describing what your business IS vs. what it OFFERS, DOES, or SELLS (eg. Italian restaurant vs. pizzas). When editing categories in the new interface, you will be shown examples of correct vs. incorrect categories and you will be warned if you try to add custom categories.
  2. Pick as many relevant categories as you can – use all 10 if possible
  3. The first three categories chosen should best represent your particular business in description and relevance, so customers can see immediately if they found what they are looking for
  4. Use the Google Keyword Tool to see which categories turn up the most local searches if you are stuck between two terms.
  5. Routinely check Google Analytics data and dashboard statistics to see if your category keywords are attracting visitors – it is easy to change these if you find that you are not getting results

If you overwhelmed by all of these and don’t want to deal with them, contact our team of reputation builders today!

3 Best Tips for Managing Online Reputation: Tips for 2018

3 Best Tips for Managing Online Reputation: Tips for 2018

3 Best Tips for Managing Online Reputation: Tips for 2018

Webutable knows that having a flawless representation is important and offers some easy tips and tricks anyone can use in order to start having a killer reputation.

Webutable is a professional provider of online reputation management and other media solutions and services, knows that managing any brand’s reputation, especially in today’s technology-driven age, can be somewhat of a challenge. Even though the internet is constantly churning out new information, the downside is that some things seem to have more staying power than desired.

The truth is, someone can either boost or blindside a reputation in less than a minute from virtually anywhere in the world. Many businesses wonder how to protect themselves from these attacks and how to shed the best light possible on their brand. Fortunately, there are some easy ways to do this. Here are some killer strategies any individual, company, or corporation can use to manage their online reputation in order to make a positive first impression.

1. Actively Manage: Customers and clients tend to share negative information about companies through Facebook comments or their tweets on Twitter. It is important to identify which sites and networks have these issues frequently. Stories have the potential to go viral instantly, so taking steps to react to this information as quickly as possible is important. Not managing it properly means loss of control, so stay in the driver’s seat.

2. Protect: For those who haven’t taken the time to claim their company names or product keywords for their domain names, do it now. Minnesota Reputation Management Firm Webutable shares that this essential step prevents anyone who has ulterior motives, especially any competitors, from snatching up these domains and using them to defame others.

3. Pay Attention: The truth is that there can be a connection between what’s going on online and what is happening in the real world. Keeping an emphasis on customer service and satisfaction is a great way to stay on top of things, and hopefully can generate some positive reviews, retweets, and mentions online as well.

Webutable knows that following these killer tips can help anyone monitor their reputation in order to look their best online.

Why Online Reputation Management Is Crucial For Everybody
The world today is very different from what it was 20 or even 10 years ago. Advancing technology and the massive use of online tools has made it much easier to obtain information and get the word out to large populations of people. On the other side, public profiles of businesses and individuals alike can face reputation attacks without advanced warning.

The professionals of Reputation Management Firm ( are available to help clients defend their reputations, develop specialized plans to maintain positive presences online and to help contribute to the future developments of each client.

While many people have a tendency only to give their reputation a thought when it is compromised, reputation management is so much more than simply repairing what has already been damaged. Creating a plan in advance that will offer a layer of protection and know ways to respond properly in the event of an attack are both major contributors to reputation management. Of course, each client is different and will require a specific campaign to make an impact.

One executive stated “How you look online is absolutely important. Anybody can go online and post negative material about a person or company. Whether or not it’s true, it can cause serious damage and needs to be managed as soon as possible.”

Along those lines, being idle after a reputation attack can lead to even more difficulty down the road. Information online that can hurt an individual or business and will continue to do so as time passes. The worst thing to do in response is nothing at all. A name must be protected on a constant basis, even if there is no immediate threat of public perception changing. is always concerned about the well-being of its clients. Sometimes, preventative maintenance alone can make all the difference. If something more is required, having a plan of action ahead of time and implementing it as soon as possible is what 21st-century reputation management is all about.

3 Blogging Mistakes to Avoid from Minnesota Reputation Management Services

3 Blogging Mistakes to Avoid from Minnesota Reputation Management Services

3 Blogging Mistakes to Avoid from Minnesota Reputation Management Services

Blogging Mistakes to avoid
Blogs are one of the most versatile and widely used tools on the Internet today. With an unlimited amount of topics to write on, millions of ways to set up themes on blogs, they are a highly visible way to get one’s message out to the world. Minnesota reputation management services firm, Webutable, knows that there are several common mistakes that many people make that if corrected, would benefit their blog greatly.

1. Meta Keywords
Most people are aware of the fact that keywords and keyword placement is crucial online. The best online reputation management firms use a variety of different methods to increase the number of keywords in a blog or content in order to get maximum visibility. One area where many bloggers are dropping the ball is in the meta keywords of their writing space.

There are many ways to determine which keywords are best for the post that is being written. For one, the name of the blog and the person writing the blog should be put in the meta keywords, in order for these names to get more recognition online. The other meta keywords are determined on a case-by-case basis, depending on what the post is about.

“If you were writing a blog about the best ways to wash a dog that doesn’t like water, some examples of keywords would be, ‘dog washing,’ ‘fear of water in dogs,’ ‘best ways to wash a dog,’ ‘dog care,’ ‘washing a dog,’ and others,” said one reputation expert “Meta keywords should include terms you think people will search for in order to find your blog.”

2. Make the Title Catchy
Titles for blogs are very flexible. Because the person is posting the blog himself or herself, they do not have to conform to any strict editing standards for how the title should appear. Because of this, Webutable shares that bloggers should get creative with their titles.

“Write a list or ask a question,” said reputation management expert at Webutable, “The more creative and enticing your title is, the more likely people are to want to click on it and read the blog post.”

3. Permalink
Going back to the discussion of how important placing keywords in the content and meta tags of a blog is shares that having the keyword appear in the title is of the utmost importance. Even if the blog post’s title does not feature the keyword, the permalink should.