The rise in social media networks has made reputation management more important than ever. It is easy for negative comments to become viral and spread rapidly around the Internet damaging a company’s online reputation. There are a variety of techniques available to fight back or prevent this from happening.
Proactive Approaches to Reputation Management
1. Monitor the Internet with Google Alerts and other software for comments about the company. React quickly to negative comments by defending the company position and if possible explaining what happened. This ends the negative wave before it grows too big usually.
