The shift has already begun but over the next 5-10 years, the shift in how people find businesses they consume from will dramatically change. For the last 30 years putting your business out there for people to find was all about being listed in the Yellow Pages and other hard-copy directories. This was how people searched for what they needed. With the introduction of the internet came a new way for people to find businesses and make decisions on who to hire or give their business to.
These days anyone under 30 years old will tell you that any time they have to make a decision on where to spend their money they turn to the internet. This could be for a restaurant to spend $20 for dinner up to thousands of dollars spent on a new roof or a paint job. The under 30 crowd has been raised with a cell phone in hand and with this wealth of information at their fingertips they have learned how to effectively find any information they desire online. So how can your business capitalize on this trend? We believe that there are a few things that every business should be doing to get ahead of the curve.
Consumers have been experiencing the switch from Google Places to Google+ Local since last May, but local business owners are still dealing with the merging of the two to manage their business profile. Business owners will continue to manage business information from Google Places for business, while customers rate, review and upload photos through the new local search experience in Google+ Local.
Customers will be able to discover these new Google+ Local Pages in several ways: through searches on Google.com, Google+, or Google Maps, and also in mobile apps. In essence, Google+ will become a new search function within Google, but offering richer content and social functionality equivalent to Facebook and Twitter. Also, there is an added bonus for customers that they won’t be forced to create Google+ profiles to access the content.
Webutable knows that having a flawless representation is important and offers some easy tips and tricks anyone can use in order to start having a killer reputation.
Webutable is a professional provider of online reputation management and other media solutions and services, knows that managing any brand’s reputation, especially in today’s technology-driven age, can be somewhat of a challenge. Even though the internet is constantly churning out new information, the downside is that some things seem to have more staying power than desired.
Blogging Mistakes to avoid
Blogs are one of the most versatile and widely used tools on the Internet today. With an unlimited amount of topics to write on, millions of ways to set up themes on blogs, they are a highly visible way to get one’s message out to the world. Minnesota reputation management services firm, Webutable, knows that there are several common mistakes that many people make that if corrected, would benefit their blog greatly.
1. Meta Keywords
Most people are aware of the fact that keywords and keyword placement is crucial online. The best online reputation management firms use a variety of different methods to increase the number of keywords in a blog or content in order to get maximum visibility. One area where many bloggers are dropping the ball is in the meta keywords of their writing space.